Building a real, connected storefront by hand is weeks of work per client. Anvil turns the repetitive part — the storefront wired to a live commerce backend — into a description. Your team spends its time on the brand and the client relationship, not on plumbing.
Take on more projects without adding proportional build time or technical risk — the commerce hard parts are already handled.
Every client gets the same clean, modern, connected store — not a template, and not AI-slop.
White-label turns “we build storefronts” into “we have a storefront platform” — a recurring offering, not one-off project work.
White-label is a real rebrand, not a logo swap.
Your logo, colours, name, and login experience — clients work inside “StorefrontStudio by [You],” on your domain.
You invite clients to your branded portal; they generate storefronts inside it. Anvil stays invisible.
One dashboard showing all your clients, their storefronts, and where they're growing — so you can support and upsell.
You set what each client pays you; Anvil bills you on your agency plan.
Your clients get the full Anvil product, branded as yours: connected-from-day-one storefronts; online, marketplace, or wholesale stores; storefronts that keep improving themselves as each client's store grows; and no-downtime look changes. You get the platform; they get the results.
Each agency's clients, storefronts, and numbers are walled off from every other agency's — and each of your clients from the next. Data is never pooled or co-mingled.