Wholesale buyers don't shop like consumers. They reorder in volume, buy at prices negotiated for them, ask for quotes on big or custom orders, and pay on terms against an invoice — not with a card at a retail checkout. Anvil builds a storefront around that reality, not a consumer shop with a “bulk discount” bolted on.
Approved buyers sign in and see their prices — negotiated, tiered by volume, correct without a spreadsheet or a phone call.
Routine buyers reorder straight from their catalog — every line priced from their price list automatically.
For large or custom orders, buyers request a quote, you send terms, they accept — all inside the storefront.
Accepted orders become purchase orders and invoices; buyers pay now, or on terms, against the invoice.
Whichever your business offers — settle immediately, or issue an invoice to settle later.
Everything a wholesale buyer expects — their price, a quote, a PO, an invoice — in one storefront, generated from a description.
A business can run a consumer storefront and a wholesale one on the same commerce engine. Anvil knows which to build from what you describe — a retail store gets the normal cart-and-pay flow; a wholesale store gets the B2B buyer flow. Describe both, and it builds both.
Like every Anvil storefront, your wholesale store is production-grade, connected from day one, yours to keep and edit, and it keeps improving itself as your business grows.